Insights Marketing Group - Consumer Insights that Drive Innovation

LOOKING FOR INSIGHTS THAT INSPIRE?
Do you need to discover new opportunities, drive innovation, reconnect with your consumers, align your brand team, or reposition a brand? Celebrating our 10th year, Insights Marketing Group can help. Our approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment – see how our clients have benefitted by checking out our case studies. Learn more about our three-stage, consumer-centric innovation process by clicking on the diagram below.

FEATURED CUSTOMER:

“I highly recommend IMG for strategic research; we've partnered with them for over 10 years on a variety of projects. Recently we've conducted InsightsMax® studies to re-position three of our core brands with a new generation of consumers; it is a unique approach to qual that engages our brand managers as an integral part of the insights team. They observe the ethnography, participate in creative maxi-group sessions with the consumers and develop insights in the InsightsLab® workshop. The devlierables were rich communications territories from which our new strategy was succesfully launched.”

Jennifer Docherty
Bacardi
Consumer Insights Director

FEATURED STUDY: WHO ARE THOSE GUYS?

Our client had neglected one of their core brands and its loyal customer base for years! InsightsMax®, IMG's own innovative qualitative approach, mined learnings from
ethnographies and a		series of four,
facilitaded maxi-groups		all with direct
participation from		members of the brand
team. A research		documentary video
extended the learnings		to those who could not
go into field. The entire		team participated in a
facilitaded, two-day InsightsLab® where they developed their own insights and created new communications platforms to reconnect the brand with their customers.