Insights Marketing Group - Consumer Insights that Drive Innovation

LOOKING FOR INSIGHTS THAT INSPIRE?
Do you need to discover new opportunities, drive innovation, reconnect with your consumers, align your brand team, or reposition a brand? Celebrating our 10th year, Insights Marketing Group can help. Our approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment – see how our clients have benefitted by checking out our case studies. Learn more about our three-stage, consumer-centric innovation process by clicking on the diagram below.

FEATURED CUSTOMER:

“IMG was able to open up our eyes to the consumer. During two year-long Longitudinal Qualitative Panels, we built a foundation of learnings that led to deeper insights and direction across the marketing mix to our business teams. The insights, including the array of visuals, video clips and photographs, brought the 'real world' to our senior management. IMG's experience in designing and executing ethnographies allowed our team to be invited into our consumers' lives. We were repeat customers with IMG.”

Laura Zoller
Former Sr. Consumer Insights Manager

FEATURED STUDY: WHO ARE THOSE GUYS?

Our client had neglected one of their core brands and its loyal customer base for years! InsightsMax®, IMG's own innovative qualitative approach, mined learnings from
ethnographies and a		series of four,
facilitaded maxi-groups		all with direct
participation from		members of the brand
team. A research		documentary video
extended the learnings		to those who could not
go into field. The entire		team participated in a
facilitaded, two-day InsightsLab® where they developed their own insights and created new communications platforms to reconnect the brand with their customers.