Insights Marketing Group - Consumer Insights that Drive Innovation

LOOKING FOR INSIGHTS THAT INSPIRE?
Do you need to discover new opportunities, drive innovation, reconnect with your consumers, align your brand team, or reposition a brand? Celebrating our 10th year, Insights Marketing Group can help. Our approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment – see how our clients have benefitted by checking out our case studies. Learn more about our three-stage, consumer-centric innovation process by clicking on the diagram below.

FEATURED CUSTOMER:

“My experience with Insights Marketing Group has always been extremely positive. I consider them world class in the research capabilities, strategic thinking and customer service. I have done a number of studies with IMG, both quantitative and qualitative, and have been impressed with their consumer insights, thoroughness and ability to think and plan one step ahead. I have highly recommend them to many of my colleagues.”

Cynthia Sodini,
Consumer Insights Manager

FEATURED STUDY: WHO ARE THOSE GUYS?

Our client had neglected one of their core brands and its loyal customer base for years! InsightsMax®, IMG's own innovative qualitative approach, mined learnings from
ethnographies and a		series of four,
facilitaded maxi-groups		all with direct
participation from		members of the brand
team. A research		documentary video
extended the learnings		to those who could not
go into field. The entire		team participated in a
facilitaded, two-day InsightsLab® where they developed their own insights and created new communications platforms to reconnect the brand with their customers.