Better thinking, better research.

Insights Marketing Group offers clients moderators with a rare combination of experience. Each of our moderators has a wealth of qualitative research knowledge (graduates of RIVA and Burke), creativity (graduates of the Creative Problem Solving Institute), and overall knowledge of the marketing process (former account planners with major ad agencies). They work intelligently with clients throughout a research project. IMG's moderators have a broad range of experience with many product and service categories and market segments.

Consumer Categories

  • Advertising: copy testing, concept testing
  • Consumer financial services: credit cards, banking, investment services, insurance, home mortgages
  • Consumer products: laundry & cleaning, health & beauty aids, packaged goods
  • Food and Beverage: alcoholic beverages, juices and nectars and powdered milk substitutes
  • Consumer services: travel and tourism
  • Media: programming, cable TV and cable networks
  • Pharmaceuticals: anti-depressants
  • Retail: mass merchandisers
  • Internet/Web Sites: site usability, content and concept testing
  • Utilities: electrical utilities (consumer A&U)


Business-to-Business Categories
  • Financial services: credit cards
  • Media: media buying
  • Utilities: electricity-metering equipment

Market Segments
  • High net-worth consumers and customers

  • General market

  • Business-to-Business

  • Kids, teens

  • Hispanic

  • African-American