Better thinking, better copytesting. Multicultural Diagnostic Research Multicultural Diagnostic Research from IMG provides unparalleled insights into the performance of your multicultural advertising. Starting with a comprehensive base methodology, IMG adds a respondent sensitive interviewing environment, ethnic-group calibrated norms, a proprietary cultural sensitivity assessment, and our analysts’ sensitivity to cultural issues. Multicultural DR is the best way to ensure you will have the strongest possible multicultural TV, Print and Radio advertising. IMG has an exclusive license of Diagnostic Research’s copytesting methodology and normative data as the foundation upon which Multicultural Diagnostic Research (MDR) is built. MDR is a comprehensive copytesting approach to providing evaluative information for go/revise decisions and in-depth diagnostics to target areas for revisions or refinements for ad optimization. IMG will custom design Multicultural Diagnostic Research to assess your target consumers and markets. US Hispanic markets include New York, Los Angeles, Miami, Chicago, Houston, Dallas-Ft. Worth, and San Antonio. African American markets include New York, Los Angeles, Chicago, Washington DC metro, Atlanta, Detroit and Miami Copytesting is done through intercepts in malls or other central locations and in the case of very low incidence studies through pre-recruitment Commercials are typically tested with monadic cells of 100 respondents IMG also offers Mdr Lite for testing multiple executions. Utilizing only evaluative measures, the service provides information so that clients and agencies can pick the executions that are performing the best. To learn more please download our Multicultural Diagnostic Research brochure.