Whether you're testing a new ad campaign, looking for some new insights, approaching a new customer segment, or developing a new product or new service, traditional qualitative research will likely fit your research needs. IMG's services include focus groups, one-on-ones, dyads and triads - all the traditional methodologies. Of course, you'll also get IMG's not-so-traditional focus on better thinking - all of the important thinking that goes into the project objectives, design and reporting that makes for better qualitative research.

Traditional Qualitative Research - Online

Online qualitative can give you the added flexibility you need. Online focus groups, Bulletin Board focus groups - if you're target population is ready for it, IMG can deliver all of the traditional qualitative research methodologies - online. Of course, online or off-line, you'll still get IMG's not-so-traditional focus on better thinking - all of the important thinking that goes into the project objectives, design and reporting that makes for better qualitative research.

Observational Research

Sometimes there's no substitute to being there - where the decisions are made, or the transaction takes place. Also known as ethnography or contextual research, on-site observational research gives marketers the big picture of the environment where products are supposed to fit; how they answer a need and add value to someone's life. Observational research is especially useful for identifying new product and service ideas, developing new ways to use existing products, enhancing product benefits, and creating new positioning and marketing strategies. Ethnography is applicable in consumer and business-to-business scenarios.

Services for MR Suppliers, Ad Agencies and Brands

If you are not looking for focus groups per se … IMG also offers a full range of consulting services including outsourced marketing research project management (qualitative and quantitative), brainstorming and ideation sessions for new positioning and marketing/brands strategies, and account planning services for ad agencies and client brands.