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Expertise
Insights Marketing Group works with companies that are facing branding and marketing challenges in a communications-saturated world. We connect them with their consumers in real-life situations, and we generate deep insights and innovative ideas that can help them breakthrough the clutter.
What are IMG's strengths
- Developing “Insights” with a capital “I”
- Storytelling to create an impact in your organization
- Inspiring and aligning your team to move forward
- Creative Problem Solving to help you get un-stuck
What are IMG's areas of expertise
- Consumer anthropology and exploratory research for the front end of innovation
- Ethnography and longitudinal panels
- Facilitation
- Communications testing, including concept, positioning, and advertising testing
- New product concept and packaging testing
- Multicultural, international research
What makes IMG uniquely qualified?
- Innovative, Customized Solutions: All of our clients work directly with one of the principals at IMG. We provide each client with an innovative, custom research solution - designed and executed by an IMG principal - to meet their objectives.
- Master-level Training: We believe in lifelong learning, and training for our moderators. We believe that as researchers we must acquire new skills and adapt to the ever-changing conditions in the world of marketing research. IMG has two moderators on-staff who have achieved RIVA’s Master Moderator Certification™. Our staff regularly receives training in Creative Problem Solving and Facilitation at the Creative Problem Solving Institute (CPSI), and we have received additional training in facilitation from Leadership Strategies.
Extensive Experience: Our staff comes from diverse backgrounds in both their personal and professional experience. We have a unique perspective within the industry, having experienced the client-side and supplier-side; working with major multinational corporations, advertising agencies and marketing research companies.
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