Insights Marketing Group - Consumer Insights that Drive Innovation

LOOKING FOR INSIGHTS THAT INSPIRE?
Do you need to discover new opportunities, drive innovation, reconnect with your consumers, align your brand team, or reposition a brand? Celebrating our 10th year, Insights Marketing Group can help. Our approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment – see how our clients have benefitted by checking out our case studies. Learn more about our three-stage, consumer-centric innovation process by clicking on the diagram below.

FEATURED CUSTOMER:

“IMG provides Zubi's clients qualitative research that helps them achieve their marketing goals and improve their branding. They always make sure that our clients are happy, and their high level of professionalism and attention to detail is exactly what I look for when selecting a supplier. Their reports are concise, accurate, prompt and most importantly, insightful. I give them my full endorsement.”

Luiz Salles
Zubi Advertising
Research Manager

FEATURED STUDY: WHO ARE THOSE GUYS?

Our client had neglected one of their core brands and its loyal customer base for years! InsightsMax®, IMG's own innovative qualitative approach, mined learnings from
ethnographies and a		series of four,
facilitaded maxi-groups		all with direct
participation from		members of the brand
team. A research		documentary video
extended the learnings		to those who could not
go into field. The entire		team participated in a
facilitaded, two-day InsightsLab® where they developed their own insights and created new communications platforms to reconnect the brand with their customers.