Articles, Publications & Presentations by Insights Marketing Group

"John Holcombe on insights and creativity on Sky Radio Network. Listen here."

AcrobatWhat's in it for me- Qualitative and the new Value Proposition.,
By John Holcombe, Quirk’s Marketing Research Review; December, 2009.

AcrobatBeyond Acculturation.,
By John Holcombe

AcrobatMulticultural Marketing in Contemporary U.S. Markets.
By John Holcombe and Chang-Hoan Cho, Ph.D., IMG; Fall, 2005.

AcrobatTaking the Longitudinal Way: A Look at Qualitative Panels.
By Belkist Padilla with Gloria Cantéñs-Purchon and John Holcombe, ORCA Views, QRCA; Fall, 2005.

AcrobatEthnic Research: The Changing Face of Mass Market America.
By Dan Murphy, Quirk’s Marketing Research Review; April, 2004.

AcrobatProjective Techniques: Do they Work in the Hispanic Market?
By Belkist Padilla, Quirk’s Marketing Research Review; April, 1999.


IMG

News & Press Releases

AcrobatMiami Research Firm Home to the Only Two Hispanic
Moderators to Achieve RIVA’s Master
Moderator Certification. April 24, 2006; Washington, DC

 

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About Us
Insights Marketing Group works with companies that are facing innovation, branding and marketing challenges in a communications-saturated world. We connect them with their consumers in real-life situations, and we generate deep insights and innovative ideas that can help them breakthrough the clutter.

Contact Us
Grand Bay Grove • 2665 South Bayshore Drive • Suite 615 • Miami, FL 33133    |    Telephone (305) 854-2121 • Fax (305) 854-2130