Insights Marketing Group - Consumer Insights that Drive Innovation

LOOKING FOR INSIGHTS THAT INSPIRE?
Do you need to discover new opportunities, drive innovation, reconnect with your consumers, align your brand team, or reposition a brand? Celebrating our 10th year, Insights Marketing Group can help. Our approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment – see how our clients have benefitted by checking out our case studies. Learn more about our three-stage, consumer-centric innovation process by clicking on the diagram below.

FEATURED CUSTOMER:

“IMG's clear understanding of our business objectives and how the research feeds back into the business decisions is clearly displayed in their insightful reporting style. Flexibility is one of IMG's key strengths that helps address our ever changing business demands.”

Lillian Marti-Penney
American Express
Latin America/Caribbean Consumer Card Marketing Manager

FEATURED STUDY: WHO ARE THOSE GUYS?

Our client had neglected one of their core brands and its loyal customer base for years! InsightsMax®, IMG's own innovative qualitative approach, mined learnings from
ethnographies and a		series of four,
facilitaded maxi-groups		all with direct
participation from		members of the brand
team. A research		documentary video
extended the learnings		to those who could not
go into field. The entire		team participated in a
facilitaded, two-day InsightsLab® where they developed their own insights and created new communications platforms to reconnect the brand with their customers.