LOOKING FOR INSIGHTS THAT INSPIRE?
Do you need to discover new opportunities, drive innovation, reconnect with your consumers, align your brand team, or reposition a brand? Celebrating our 10th year, Insights Marketing Group can help. Our approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment – see how our clients have benefitted by checking out our case studies. Learn more about our three-stage, consumer-centric innovation process by clicking on the diagram below.
No endorsement intended.
“I have partnered with Insights Marketing Group for over eight years on a variety of research projects. Most recently, we've conducted InsightsMax® studies with IMG to re-position two of our core brands with a new generation of consumers. InsightsMax® is a unique approach to qualitative research that engages our brand managers to collaborate and be an integral part of the insights team - they "see and feel" the insights directly by observing the ethnographic research, participating in creative maxi-group sessions with the consumers and participating in debriefing sessions. The deliverable is a rich, highly visual documentary movie that extends the reach of the insights to upper management and the local sales teams. I highly recommend IMG for strategic research.”
Jennifer Docherty
Bacardi
Consumer Insights Director
Our client had neglected one of their core brands and its loyal customer base for years! InsightsMax®, IMG's own innovative qualitative approach, mined learnings from ethnographies and a series of four, facilitated maxi -groups all with direct participation from members of the brand team. A research documentary video extended the learnings to those who could not go into field. The entire team participated in a facilitated, two-day InsightsLab® where they developed their own insights and created new communications platforms to reconnect the brand with their customers.
