Belkist Padilla, CEO

Belkist Padilla, certified as a Master Moderator from RIVA, brings over 16 years of market research experience. She is an expert at developing the right research strategy and then helping clients uncover deep insights, whether for domestic or international research.

Belkist founded IMG in 2000, where she has taken the best learnings from her previous roles to create a dynamic company with the talent and customer service to handle both Fortune 100 and smaller clients. Lifelong training is a hallmark of IMG, and Belkist ensures that all her researchers are well equipped to handle your research needs. Her interest in innovation has also kept IMG on the cutting edge of exploratory techniques.

“What I really enjoy is giving our clients a glimpse into their customers’ lives; standing in their kitchen observing someone prepare a meal or sitting in the living room having a great conversation, all the while surrounded by the rich context of life – ethnography is a real kick!”
- Belkist Padilla

Special Expertise

• Bilingual / Bicultural (English / Spanish)

Past Experience

• Vice President / Director of Qualitative Research, for 8 years, Market Facts, Inc.
  (now Synovate)
• Top moderator for 5 years at Market Development (now TNS)

Training

• RIVA Master Moderator™ Certification (awarded to selected applicants who complete training in a series of courses, workshops and private study and then demonstrate skills and knowledge to an objective examination panel through both written and practicum examinations. Learn more at www.rivainc.com)
• Burke Institute Moderator training
• Ongoing Advanced Facilitation training – Creative Problem Solving Institute (CPSI)